The Agenda

Bottoms Up for Top Down News Coverage

Public Insight Journalism (PIJ) uses an approach to newsgathering that draws on the knowledge of community members to assist reporters and editors in strengthening their ability to cover complex, newsworthy subject matter. “Public Insight Journalism is the best opportunity that we see to reverse the national trend towards diminished depth and understanding in news programming that is sweeping the country due to a combination of media consolidation and declining economics for news media,” says Bill Kling, president of American Public Media, parent of Minnesota Public Radio.